The huge digital artwork in the heart of the Max Center in Bilbao, Spain, features a 17 meter high and 9 and a half meter wide digital totem and more than 25 million pixels of image quality.

The digital art content created for the sophisticated waterfall of gold impresses with its 3-dimensional fall. One of the funniest and most creative moments is an amazing 17-meter-high David by Michelangelo, in which the digital sculpture comes to life to surprise and interact with visitors.

This audio-visual installation is completed with interactive games for all ages where visitors will be the protagonists of this colossal screen.

The lobby video wall in the Austin office of global architecture and design firm Gensler is a valuable tool that demonstrates the power of digital experiences. The install combines full-matrix LED display technology with LED strips to create a layered, visually striking digital artboard, which Gensler uses to feature its portfolio, locally sourced creatives from artists and students, ambient nature content, and mesmerizing data sculptures. This display wraps around the lobby wall and stands as a beautiful centerpiece to Gensler’s contemporary lobby.

Project designed, planned, and managed by global architecture and design firm Gensler.

Synect created a solution that positively influences passenger behaviour by helping them spread out and navigate bustling airports with ease. Synect worked with behavioural scientists to create a system that influences passengers toward desired outcomes.

Synect’s Passenger360 and YCD’s Cnario CMS drive layers of content and dynamic data across a digital signage network. Using principles of visual communication, internal motivation, and colour psychology, the team created content to give passengers friendly nudges towards the targeted behaviour. Evenflow Crowd Radar debuted at the Orlando International Airport and helped enhance passenger experience by dramatically reducing crowding.

Using anonymous crowd monitoring technology, the team designed a system to help passengers navigate complex environments and avoid crowded spaces.

To address the challenges COVID-19 posed to transportation, Orlando International Airport implemented an airport-wide visual communications campaign to ensure safety information was readily presented to travellers.

The animated content included reminders about hand washing, social distancing, cleaning, and more and was designed to be easily understood and visually soothing. These visual messages play across the many digital canvases in the ecosystem, including the curbside, self-check-in, massive check-in video wall, and the ReadySeeGo totems driven byYCD-Multimedia’s Cnario throughout the airport.

FOX sought to increase awareness for its new show, The Masked Dancer With Vistar, FOX activated a custom ‘TV Viewership Audience’ based on consumers who watch reality and game shows. Vistar’s technology analyzed the movement patterns of this audience and programmatically served ads when and where they had the highest propensity to be. As a result of the campaign, FOX achieved an 11% increase in tune-in intent.

The campaign ran across moving inventory, such as taxi tops and rideshare tops, as well as other outdoor DOOH venue types such as billboards, gas stations and urban panels. The creative ran across 13 distinct media owners.

Nespresso wanted to resolve issues stabilizing their in-store visitors throughout the day.

The campaign ran on JCDecaux screens close to Nespresso’s store in Westfield, live footfall sensors were installed throughout the mall, and then were integrated into the StoreBoost DSP. This data formed the basis of sophisticated real-time buying triggers that could be set up to optimize spend, audience and location. Once triggers were hit, the creative would automatically be sent via Scoota to VIOOH, supply-side DOOH marketplace, to display the creative across the inventory.

Visits to the store were stabilized and sales all saw a huge 19.5% uplift across all Nespresso products.

Nespresso wanted to resolve issues stabilizing their in-store visitors throughout the day.
The campaign ran on JCDecaux screens close to Nespresso’s store in Westfield, live footfall sensors were installed throughout the mall, and then were integrated into the StoreBoost DSP. This data formed the basis of sophisticated real-time buying triggers that could be set up to optimize spend, audience and location. Once triggers were hit, the creative would automatically be sent via Scoota to VIOOH, supply-side DOOH marketplace, to display the creative across the inventory.
Visits to the store were stabilized and sales all saw a huge 19.5% uplift across all Nespresso products.

Renault wanted a campaign that targeted key audiences at an optimal time, whilst emphasizing the car’s eco-friendly nature. VIOOH developed an innovative campaign with IRCELINE (Belgium’s Environmental Agency) using real-time air pollution data gathered via sensors close to DOOH screens around Brussels and Liege.
The campaign was triggered whenever the air quality was poor, allowing dynamic creatives to be displayed according to the real-time data – before showing an ad for the Renault ZOE. Roadside digital OOH inventory was used to maximize impact, directly targeting relevant audiences on-the-go. This programmatic-based campaign led to an increase in searches for the term ‘ZOE’

When a senior figure at Gymshark put out a LinkedIn post asking for recommendations, branding agency This Is Orb contacted Buyers & Sellers asking for DigiVans urgently!
Orb literally drove their message to Gymshark HQ, making it quite clear they were in the market to do business!
With the DigiVans lined up outside Gymshark promoting Orb as the only recommendation required, the campaign worked with Noel Mack, Chief Brand Officer at Gymshark inviting Rob Bloxham, CEO of Orb to a meeting – all perfectly captured on LinkedIn!

Well known for creating memorable marketing experiences, Gymshark put a billboard in Times Square at the centre of an extraordinary social media campaign.
Having acquired the advertising space in Times Square via Buyers & Sellers Media, Gymshark asked its Twitter audience to decide on what content should appear on the billboard.
After more than half a million likes on their original tweet suggesting content for the billboard, American YouTuber Corpse Husband emerged as the winner.
Gymshark launched an online 48 hour countdown to the billboard going live. The countdown also included music, live chat and gaming – which of course was consumed by large audiences across the world.

Piaggio Fast Forward and agency ENGINE launched a 3-month strategic campaign with Vistar Media to increase awareness for the gita® Robot
The cross-screen exposure drove an unparalleled lift (+1088) for the brand.
Piaggio leveraged advanced geographical targeting to reach affluent consumers in Atlanta, Austin and Seattle. Vistar’s technology then activated DOOH media across a robust mix of venue types.
Vistar allowed Piaggio Fast Forward to re-engage with consumers who were exposed to DOOH media on their mobile devices via a paid mobile campaign through Vistar. They then utilized the exposed device IDs internally for another sequential touchpoint to retarget consumers across connected TV.

NEO is the largest transparent screen in Western Europe. Installed above the main entrance of the recently renovated shopping area Hoog Catharijne in Utrecht (NL), the 193 sq.m. DOOH transparent screen NEO is a front facade screen that fits the curvature of the glass wall above the main entrance of the busiest shopping area of the Netherlands.
The state-of-the-art design, 3D & holographic applications and the high level of transparency and lightness on this 24/7 screen, creates unforgettable impact.
Situated across Utrecht Central Station, it is the busiest hub in the Netherlands, after Schiphol Airport.
NEO is part of The Collective®, the DOOH network of blowUP media in The Netherlands which is available in Amsterdam, Rotterdam, Utrecht, Tilburg and Eindhoven.